Hey, I'm Aaron.

Every Friday, I send one system I'm using to run my company, my health, and my family. Everything I send is something I'm actually using.

I used to think it was normal to be physically present with my family but mentally still at work. That's what founders do, right? I was wrong. It just meant I hadn't built the systems to actually be done at 5.

In 2020, a business I'd spent four years building collapsed. Those four years were my kids' first through sixth birthdays. Years I spent hunched over a laptop instead of being in the room. I remember my oldest asking my wife why daddy was always on his phone. It was supposed to be temporary. The sacrifice was supposed to pay off. Then the business failed anyway, and I was left with nothing to show for it except the time I'd lost.

That's when I decided to rebuild everything with constraints. Not just work hours, but how I show up at home, how I eat, how I lead, how I parent. I didn't want a business that ran without me. I wanted a life that ran by design, not willpower.

Those constraints changed the way I built everything. When you can't work more hours, you have to build leverage. When you can't yell at your kids, you have to learn patience. When you can't skip the workout, you have to plan your day around it. When you can't rely on willpower, you have to build systems. The constraints didn't limit my life. They're the reason it works.

That's why Systems Driven Founder exists.

The result is FreedUp, a 7-figure (working on 8!) delegation company that helps founders value their time and become systems driven. Built on the same systems I write about here.

I haven't figured it all out. But I'm an engineer who builds productivity systems for CEOs every day, so I see what works and what most founders are getting wrong. SDF is where I share what I'm learning as I build it. Same road you're on.